AXEL ANDÉN (MODERATOR)
KEPA ARIZALA
PONTUS JEPPSSON, IDG
MARTIN HOLMBERG, GÖTEBORGSPOSTEN
NIKLAS JONASON, CITYGATE

Despite its title being in English, this session was in Swedish.

How are we going to charge for content online? That is the question that many ask. Some believe they have found the answer. Others have given up.
Where do we stand after 15 years of searching? Is there a solution? Some get discouraged and think that the journalists' days are numbered. Others see new opportunities with surfboards and new technologies.

This session begins by Kepa Arizala, a specialist in journalism and multimedia work, who for 15 minutes gives a provocative retrospective and forward looking outlook. This is followed by a 30-minute panel discussion on what has gone wrong and what might be the solution.

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