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CPX Interactive recently sponsored the event, Strategy is the New Creative: An Evening of Cocktails and Conversation, which was held this past Thursday, May 12, 2011. The event was held to emphasize the ongoing workshop/ conversation/ forum/road show that is starting the conversations that will bring about a new understanding of what is possible in digital advertising. CPX Interactive also dedicated the web site, strategyisthenewcreative.com to showcase information behind the initiative.