Broker’s Secret #2, Legacy vs. Cash

Hi there! This is Julie Gordon White, certified business broker. After working with hundreds of business sellers and business buyers over the last 10 years, I had no choice but to write my forthcoming book, EXIT! 12 Steps to Sell Your Business for the Price You Deserve. Before my important book releases in the fall, I want to give you a quick peek at the 27 Broker’s Secrets that I included in the book, so today we are going to talk about Broker’s Secret # 2, Legacy vs. Cash.

Selling to a third party will almost always results in a higher price and better terms, but if you decide to sell to your family, I both respect and applaud you. Remember to do your advance tax planning and take a lot of pictures the day you hand over the keys.

Again, that’s Broker’s Secret #2, Legacy vs. Cash.

In closing, congratulations for taking the time to listen in and avoid many of the costly mistakes that business owners make when they wait too long to plan for the sale of their business. For more videos, tips and tools, visit

This is Julie Gordon White, and remember, Your Exit Journey Began the Day You Started Your Business.

Take care and I’ll talk to you soon!

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