A campaign I directed for an organization called Blatt afram. Blatt afram was established in 2004 and has been known for provocative campaigns against child sexual abuse. For this one, they wanted to ask parents the ultimate tough question, as studies show that 93% of children who are sexually abused know the offender.

The commercial was shot in Reykjavik on a one heavy day. Shot on the new Arri Alexa with the Cooke S4 lenses.

Agency: Anton & Bergur
Creative: Anna Margrét Sigurðardóttir
Client: Blatt afram
Production company: Pegasus Pictures
Director: Runar Ingi
Director of photography: Vidir Sig
Producer: Valdimar Armann

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