To promote Intel's new gaming chipset, the Core i7 Extreme, we leveraged the eagerly anticipated PC game launch of Far Cry 2. In the game, you (as the main character) infiltrate two rival warlords' clans to pit them against each other.

We used actual game environments and animation engines to create a fictional interaction between the two warlords in which they discuss their new troop member, and how his unbelievable "power" has them wondering if they're being duped.

Role: Senior Copywriter
Creative Agency: MRM Worldwide
Director/Animation: Frank Dellario, Ill Clan
YouTube Link: youtube.com/watch?v=LXE7J4DJtjI