This fascinating documentary takes us from north to south of New Zealand to try to answer a question that the world will raise on the eve of World Cup Rugby 2011: How did this small nation, located in the southwest Pacific, produce such outstanding players, feared and respected by all other major rugby nations, and paradoxically, how is it possible that New Zealand has not won since their first World Cup in 1987?

The next Rugby World Cup will take place in New Zealand in autumn 2011. All signs would indicate that Southern nations will be the favorites, and among them, the team most feared of all, the famous All Blacks. The quest of this film is to understand why New Zealand is considered by some to be the best rugby in the world and what the foundation of their rugby is.

Starring: The Chief Executive of the New Zealand Rugby Union Steve Tew, All Blacks coach Graham Henry, as well as Daniel Carter, Richie McCaw, Byron Kelleher, Kees Meuws, Jimmy Cowan, Hosea Gear, Ma’a Nonu & Rugby expert Inia Maxwell.

Rugby: Lifeblood of New Zealand is a film that resonates with the All Blacks qualities of respect, passion and humility. It is not only about rugby but about the New Zealand spirit and culture.

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