Nice innovation, but why isn't Ride wising(rising) up and innovating in snowboard shape/geometry? The hour glass shape and the raised section between the feet is a tradition in snowboards which comes from skis. Give me a snowboard which has more edge contact on the board between the feet that doesn't cost $500

Obama, sounds like you're saying you want a snowboard with no Camber which is the raised section between your feet. Rocker is the opposite of that. There is a reason for both and each has it's strengths. Rocker is a current trend. We do make both types of boards. Also we have a few different types of shapes, we have offered Radial and Quadratic side cuts for many years. Radial is smooth and predicable. Quadratic is 3 blended radii thoughout the sidecut for a maneuverable and playful center radius and smooth tracking, never hooky radii at the tip or tail.