00:00
17
LIV, the spanking Latin-American channel member of the Discovery chain called us in order to enrich its new image.
We did a simple and attractive ID with great brand presence. We sought to bring the logo to life, with an elegant aesthetic, great dynamism and new look.
Directed by: Plenty
Art Direction: Pablo Alfieri
Animation Director: Mariano Farias
Graphic Design & Concepts: Pablo Alfieri
Compositing & Postproduction: Leonardo Garcia Franchi
3D Rendering & Lighting: Mariano Farias & Pablo Alfieri
3D Animation: Mariano Farias & Hernán Estevez
Montage & Edition: Mariano Farias
Sound Design: Santiago Lazarte (DeSant)
Production: Ines Palmas
Year: 2011
Client: Discovery
Creative Director: Richard Gibbson