So we went our for my sister's birthday to Fridays. I don't know if it was a rapfest or what happening that night, but the jukebox was set to 100% hip hop. This would not do, and so we decided this would be a good time to Rick Roll everyone in Fridays.
Once the song came on, a group of people gathered around the music selector, trying to figure out what was wrong with it. This added even more jocularity to the situation for us.
However, the joy was short lived as no one in our general vicinity seemed to even notice they were being Rick Roll'd.
And I think, who are the bigger "losers?" Those being Rick Roll'd who don't know it (as mentioned by Jose in the video) or us, who sit there laughing at a joke no one gets?
Sadly, I think the latter.