This project was commissioned by Michael Liebreich, CEO of Bloomberg New Energy Finance, to create a short dramatic archive based video about the shift to clean energy to be shown at the Bloomberg New Energy Finance (BNEF) Summit 2011 at Grand Central Station, New York. The video was shown at the Gala Dinner to over 300 delegates.
"'First They Ignore You...' uses a quotation from Mahatma Gandhi to make the point that we can break our dependence on fossil fuels. Tom and his team took the initial concept and turned it into an extraordinary three-minute video. It's slick, textured and very powerful -- in short a great piece of film-making...."
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