From the book "20YEARS Communications: 20 Leaders, 20 Questions, 100's of Lessons," now available on Amazon:amzn.com/0989555046

It's so easy, a caveman can do it. Technology makes everyone a writer, producer, director, DP, grip, gaffer and on/off camera talent. Making it relevant, making it good, and putting good, qualified people behind the initiative is something that you cant get at The Apple Store. See for yourself with our learned guests.

Learn more, and join the conversation, at ideahaus.com/20years.

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