FRESH2011 is the fresh produce industry's leading conference and networking event. Organised by Eurofruit and Freshfel Europe, this year's event took place in Rotterdam, the Netherlands at the end of May.

Prior to FRESH2011, Eurofruit spoke to several of the fresh produce trade's leading players about changes and challenges they saw in the European supply chain. These video interviews were then aired during the conference's opening session.

Featured in the video are: Lain Jager, Zespri (New Zealand); Luca Battaglio, Battaglio (Italy); Gerhard Dichgans, VOG (Italy); Ronald Bown, Asoex (Chile); Martin Thaysen, Damco (Denmark); and Brian Kocher, Chiquita (Switzerland).

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