We all know you can meet interesting people over a beer, but we wanted to see if you could meet anyone in the world.
The ‘6 Beers of Separation’ campaign challenged the target market to try and meet their idol over a beer.
It’s based on the theory of ‘6 degrees of separation’,
which states everyone on earth is linked by no more than
six steps.

Four lucky applicants were chosen to take part and their journeys were filmed. This was then distributed back to the target market as entertainment.

Luke Hawkins: Art Director
Agency: BMF

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