The Hangang cycleway is a great way to get a look into the “Soft Seoul”. This video is a demo of a concept how to get a new fun memory of Seoul. How to make your own "Hanrivertale" with the help of a small monster called "Hangangster".The "Hanrivertale" is a short movie on a CD that reflects your moods of the bike ride and offerd to the bike rental companies as an extra service.

Concept developed by Linda Kronman

This project is part of IDAS.ac.kr 2008 DMD Studio 2: Ideas for Seoul_2010 World Design Capital, supervision by Simone Carena, motoelastico.com