After creating ten issues of the cool art magazine Wonderland and three years of running the contemporary gallery WAS - Wonderland Art Space it’s founders Sophie Hardinger and Simon Nygaard are closing-up shop and migrating towards new creative pastures.

At this cross road in the Wonderland-story, at the end of one era and the beginning of a new, we dropped by the soon-to-be-closed WAS gallery for a chat. Have a look at the video where Simon and Sophie gives some advice and shares some insights into the challenges of running their own creative business, the process of developing Wonderland / WAS as a company and how they prefer to dive head first into creative business endeavors rather than to over-think the strategy too much.