Too right, its a seemingly short sighted approach to marketing and P.R. to ignore the 2,0 revolution. Advertising in general needs revolutionising, I advise my clients to redirect their marketing efforts back to the web, conversion on sites is the watch word, and providing end results to customer search criterior. Having one web site is not enough as any given product and service is searched for in myriad ways, to me advertisers need to follow the search trends create conversion content that reaches the broadest aspect of this new and rapidly forming market.

Blogs and videos, now become ever more important as the consumer searches for reviews and further information on any given search criterior. it's essential that companies produce promote and support the users of their products, to put this 2.0 content in front of the customer.

I hope your accounts grow and your expertise and vision gets realised...I'm having a hard time convincing clients, goona use your vids to back up my claims...with your permission of course.