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Super goes in. Superdry taste comes out.

Tom Kuntz directs this visual-effects heavy TVC depicting a hyper-stylised Hahn Super Dry brewery where the 'superness' - represented by a series of unorthodox influences - is infused and brewed into the beer at every stage of its creation.

The 60second TVC from Sydney agency Publicis Mojo was shot in LA with director Tom Kuntz, who won an Emmy award for best commercial of the year for his work with Old Spice’s ‘The Man Your Man Could Smell Like’.

While most of the VFX was completed by Eight VFX in California, I put this finishing touches on this commercial here in Sydney at Cutting Edge using Flame. Also completed were a 45', 30', and some 15' versions.

Credits:
Director: Tom Kuntz
Agency: Publicis Mojo Sydney
Executive Creative Director: Micah Walker
Creative Team: Justine Armour, Ruth Bellotti
Agency Producer: Adrian Shapiro
Production: MJZ
Producer: Scott Kaplan
Editor: Gavin Cutler @MacKenzie Cutler
Visual Effects: Eight VFX and Cutting Edge Sydney
Sound Design: Simon Lister @Nylon Studios
Music Supervisor: Karl Richter @Level 2

Other projects can be viewed at scottgeersen.com
  • mpared plus 8 months ago
    cool its up at thecuriousbrain.com/ :-)
  • Color Grading Central plus 6 months ago
    Checked it out, you pulled off some amazing visuals!

    Cheers,
    Denver Riddle
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  • Jerome Escobar 8 months ago
    Awesomeness here !
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  • François Mathey plus 8 months ago
    Brilliant :)
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  • Angga Bangun Subur 8 months ago
    Love this!
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  • Billy Batson 8 months ago
    Brilliant!
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  • Michael Wong™ 8 months ago
    That's kickass!
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  • Michael Wong™ 8 months ago
    The next time my client wanted to have their factory, production line, industry honors & workers featured in their TV commercial, I'll be grinning. I'll even throw in a thumb's up shot of a consumer.
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  • fedelpeye 8 months ago
    jajaja... great!!!!
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  • Ozan Akinci 8 months ago
    Excellent idea, and a wonderful way to promote a brand- and moreover, a great way to get all the workers in the factory involved as well for the production of this commercial as actors!! :)) Great work!! Love it!
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  • Mouahaha. So fun!
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  • SUSHI ADV. 8 months ago
    Cool! :D
    I'm talking about it on my blog tatami.sushiadv.com/?p=2159
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  • Maximilian Appel 7 months ago
    best actual commercial i've seen so far. congrats to the director, love his work. cheers
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  • flame_aik 7 months ago
    Great job man, nice ad.
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  • Rudi Borrmann plus 7 months ago
    That´s exactly the way i want my beer to be made.
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  • PCZ 6 months ago
    HAHAHA.... soooo great!
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  • Wood Sugars plus 5 months ago
    Awesome. kung fu!
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  • Wealthy Pictures plus 3 months ago
    Wowowow
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  • Scott Geersen plus 2 months ago
    Thanks for the kind words and comments!
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  • Feroz 2 months ago
    Brilliant work m8,
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