Where does our industry go from here? Two industry leaders, Lars Olofsson and Muhtar Kent, Co-chairs of The Consumer Goods Forum, share their views on the future. As CEO of Carrefour and Chairman and CEO of the Coca-Cola Company respectively, they each outline from their own perspectives the global challenges and opportunities to be seized, and consider the Future Value Chain.
Closing remarks by Dominique Reiniche, President European Union Group Coca-Cola and ECR Europe Co-chair Ignacio Gonzalez.
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