Swiss watchmaker SWATCH and the TTR World Snowboard Tour are delighted to announce the winner of the SWATCH ART RULES DESIGN CONTEST. Chi Fong Leong, a design student at Central Saint Martins in London, was on hand to receive the award at a high-profile ceremony held Saturdy night at Stockholm’s landmark Berns Hotel. An international jury chose Chi Fong Leong ’s design from the contest entries submitted by artists and designers from 45 countries. The winning design will be applied to the SWATCH TTR World Tour Champion trophy, which will be presented to the male and female World Tour Champions at the conclusion of the 2011/12 season.

Strong emotions are a big part of art, fashion and sports, the three pillars at the heart of the Swatch brand identity, and the winning design highlights a very emotional moment in a striking and completely convincing way. The SWATCH ART RULES DESIGN CONTEST jury, comprised of Swatch President Arlette-Elsa Emch; legendary snowboarder and Swatch ProTeam Member David Benedek; TTR president Reto Lamm, and Chinese fashion designer Uma Wang, reviewed designs from more than 1,000 participants before settling on Chi Fong Leong’s intriguing solution. The winning design will also find expression in a Swatch New Gent watch, which will be the official Swatch TTR World Tour watch 2011/12.

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