In Dreams and Bein'Green are two videos belonging to the critical study O' Mighty Green by STAR strategies + architecture, 2011.
O' Mighty Green talks about Green-washing.
The word Sustainability has been raped, abused, and insulted by architects, politicians, advertisers ... in essence, by everybody. The musical harmony in the perfect trio - the social, the environmental, and the economic - is eclipsed by a simplistic solo performance of the environmental, entitled the Green.
In a desperate attempt to give shape to an all-encompassing ideology the Green proves to work as the quickest and easiest representation of sustainability. The Green is the only symbol able to keep pace with today's lack of patience and hunger for images; a Lady Gaga-Sustainability: effective, noticeable, creative, sensationalist. In a persistent effort to become the allegory of Sustainability, Green has been emancipated as its caricature.
(...)
If the Iconic buildings simply needed to be iconic, the Green buildings simply need to be green.
Green is the new Black.
Credits:
© STAR strategies + architecture, 2011
Video team STAR: Beatriz Ramo with Francesca Rizzetto
Thanks to: Bernd Upmeyer, Ana Lopez -Angulo, Ana Ramo
Music: In Dreams by Roy Orbison 1963
Video: Blue velvet by David Lynch 1986
Loading more stuff…