The Media Ministry Imperative was presented by Dan Jackson on Sunday, May 22 at the NAD Media Summit.

"Make no mistake--our task during these two days is not to tweak the Adventist media machine. Rather it is to take a thoroughly honest, widely informed, and Spirit-let view of what we must do to position our church to be used by God in the most powerful way possible through media. If we want to be relevant in our communication of the gospel, we have no alternative as we move through the shifting cultural sands of today's electronic and social media revolution."

Dan Jackson is the President of the North American Division of the Seventh-day Adventist Church. As such, he serves on more than 100 hospital, school, and organizational boards operated by the church, and lends leadership to mission, evangelism, educational, and humanitarian strategies. Jackson is a native Canadian and, with the exception of five years of service in the Southern Asia Division, has lived and ministered in Canada. he is a graduate of Canadian Union College (now Canadian University College) and Andrews University, from which he holds an M. A. in Religion in Systematic Theology. During his career Dan has served the church as a pastor, teacher, and administrator.