In the "Motion Industry" module at Hyper Island Jays commisioned us to create
a set of videos for web distribution. These videos were ment to carry Jays'
existing "No Phony" campaign forward.
Rather than making conventional clips, that directly show the product and
focus on a narrow target group, my team and me came up with a dynamically
expandable concept that focuses on every day situations and feelings and
portrays them in a strong, short to the point and authentic way.
Some of the videos are more "artsy" or "subtle" while others rely heavily on vfx and are more "obvious" but all of them are geared to raise a different kind of confusion and make the audience curious about more.
The audience is eventually promised something no phony should they decide to investigate the terms "No Phony" or "Jays".
In my role as the Visual Effects Supervisor I was tasked to come up with ways how to execute our vfx dependent ideas with the highest level of efficiency using the tools at hand. For the "Little Train" clip (executed by Nídia Dias) I came up with a combination of simple hard- surface roto, time remapping and compositing of several locked-off plates. No cumbersome 3D work needed.
Due to the lack of a suitable set for the "Giraffe decapitation" clip I had to manually 3d matchmoove cg to the approaching truck becasue the occlusion of the railing disqualified matchmooving apps like Boujou. I acomplished all the "3d" in this clip with After Effects' 2.5d engine, its 3d lighting and animated warps on the Giraffes to introduce secondary animation (with the primary animation based on a time remapped, rotoscoped plate.) In addition to After Effects I used Photoshop CS5 and its advanced paint engine to create the textures, mocha Pro to track the incredibly shaky railing and boujou to track the unoccluded truck.
We went through great lenghts in the idea developement, client collaboration and the correct simulation of our roles. Urban Kindhult from Jays later said that we were: "Very synchronized, responsible and efficient. Up for making an impression and hard core deliverance." On a scale from 1-5 he rated our professionalism as well as our understanding and interpretation of the brief a 5.
Please see WilfriedKaiser.com for more information.
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