Jason grew up in Holland before moving over to Australia. At a young age Jason was alienated with a serious back condition which found himself in a back brace for the majority of his school life. At the age of 14 Jason decided he wanted to be a cartoonist which led him to have a card range with Hallmark. At 19 Jason landed himself with 2 weeks work experience as an advertising junior which then led to a job as Advertising Manager.
In 2003, Treehouse Creative was born which now has a studio at West Gosford. Jason realised he had to be a jack of all trades to get to where he is now, and be different.
Jason made a 60 second movie on a phone about Gosford and entered the Sydney Film Festival in 2008—Won best film. Jason then set himself the challenge of making a serious film, something to get credibility. He decided to film street signs on the streets of Sydney and New York and Entered the film ―Mankind is no Island‖ about homelessness into Tropfest. It made Top 8 in the world and Jason was sent to Tropfest in New York—won Best Film.
The festival developed a category for mo- bile phones—the film cost $57 to make and has had nearly 1 million hits on You- Tube. The film is now used as a teaching resource in Schools, universities, colleges, film schools all around the world.
We can have big ideas come alive with small resources. Jason then created a 90 minute docu- mentary on a flip camera about his long distance relationship with his now fiancé Megan. The film now has 6000 facebook fans and is currently in post production — the aim is to have this documentary viewed online for free.
Lo-tech, big ideas don't have to be costly, we should be looking to innovate not re create, carve your own pathway and make your own successes.
Video broadcasting is much more accessi- ble online, YouTube is the 2nd biggest search engine in the world, there are now viral media, social media interactions. Our audience = our broadcast network (1st time in mass media history).
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