The University of Washington's Master of Communication in Digital Media (MCDM) program has awarded two Seattle-based initiatives with its Anthony Giffard "Make The Change" Award for digital disruption in communication. The awardees are Dan Savage and Terry Miller for their "It Gets Better" campaign on YouTube, and the Starbucks Digital Network in partnership with Yahoo!
“We are thankful and humbled by this recognition from the University of Washington’s MCDM program,” said Adam Brotman, Vice President for Starbucks Digital Ventures. “We are fortunate that our customers have trusted us over the years to pick great content to offer up to them in our stores; and we are very excited about the opportunities that the Starbucks Digital Network opens up for us to not only enhance their in-store experience through great digital content, but also to engage with our customers on a personal and local level over time."
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