Cube Checks: targeting digital ad kids around Sydney

A short look at our five week treasure hunt around Sydney targeting digital ad agencies to give away more than $2000 in free, no-strings-attached bar tabs.

The unbranded campaign used Twitter and foursquare to target and challenge digitally-active participants to follow clues and find the white cube at a location near their office. If found during the specified ‘drop time’ the participants won a bar tab for their favourite office drinking establishment.

Thanks to all the ad kids who played along!

Credits
Music: You're So Cool, Black Market Rhythm Co
Video Production: Millie Cooper
Campaign Strategy & Execution: Text 100 Australia
Client: Ninefold