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Image Campaign

Client. TMG Health
Production Company. Kipany Pictures
Services Company. Republik

Produced by Melissa Levins
Directed & Photographed by Ruben Latre

Thanks to Melissa, Jetain, Liz and all the people we met in Iceland

Credits

Likes

  • Yinka Oyelese plus 8 months ago
    AMAZING as always!!!
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  • kulturbanause 8 months ago
    Awesome impressions and stunning colors! Great job. :)
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  • noex pictures plus 8 months ago
    I like your work, but this copy/paste of Bruno Aveillan is too much...
  • Ruben Latre pro 8 months ago
    I'm so sorry, I was totally influence by his work for a while and you are right maybe i went to far... my apologies
  • noex pictures plus 8 months ago
    There's nothing to apologize, you did perfect work..I'm pretty sure you will have your own style soon :)
  • Elliott Sellers 1 week ago
    Shangri-La.....

    I have to admit, one of the best rip-off's in history.
    FRAME FOR FRAME!
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  • Josh Clason plus 8 months ago
    Awesome. I love your work. How do you achieve some of these looks? Filters? Post?
  • Ruben Latre pro 8 months ago
    Thank you for the comment...

    This one was shot with the Canon 5D MArk II, and the technicolor cinestyle curve, filters like polarizers, ND and color gradients were use on set and then everything was color corrected on Apple 'Color'... hope it helps... I'll try to post some more info on the workflow
  • Josh Clason plus 8 months ago
    Thanks so much. How do you get some of the blur shots? Is it with a diopter? Thank you for responding. I really respect your work.
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  • shake 8 months ago
    beautiful work.......software used?
  • Ruben Latre pro 8 months ago
    Final Cut, Color and After Effects
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  • shake 8 months ago
    5d mark2 24 fps?
  • Ruben Latre pro 8 months ago
    YES !! I love this camera !!
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  • viny vince 8 months ago
    I must said im really impressed by all your work... Exceptionnal. I also have to said i worked with Bruno Aveillan a couple of times, and i think you don't have to be ashamed like some tend to suggest... He is not the only one to use diopter or broken glass anyway! :) And to be sincer , for a couple of things i found your work more interesting. Or interesting in a different way as it makes more sense for me to speak this way...

    It's amazing how much beauty you are able to get from this little camera and i imagine a relatively humble budget if i compare to the final result... Wow!
    I tend o use Leica and Zeiss lens but i was suprised how nicely soft and organic your image look with the Canon L Lens. Do you use more the 100 Macro IS the the 85mm L ruben?
    Im trying to make my mind for a Follow Focus and on a essential minimum shooting rig for my 5d (filters? Matte box? EVF ? ) And if you could give me your opinion about with what you like to shoot with, it will be greatly appreciated...

    Looking forward your suggestions and .. next works!
    Cheers,

    vincent*
  • Ruben Latre pro 8 months ago
    Thank you so so much for your comment, it really helps to read your words, there's too much negativity these days...

    First of all I will say yes, the budgets are pretty small... but on the other side I have way more freedom than in commercial projects

    Both lenses are great 100 macro IS and 85 L I don't tent to use one more than the other (funny thing is that I didn't use any of these two lenses for this project :)) even though I love them both !!!

    After getting a ""cheap"" matte box that it was driving me crazy (I won't say names) I decided to get the Arri matte box and follow focus for the DSLRs and I've to say it's great, really easy and fast to work with !!!

    Another funny thing is that I never get one of those EVFs I personally prefer to wrap the camera with black wrap and put my whole face inside !!

    And filters...

    I love ultra polarizers and color gradients (like in the 80's) although I try to compensate them back later on post... you can see some behind the scenes photos in this link

    rubenlatre.tumblr.com/

    And once again thank you so so much for your comment, it gives me strength to keep working...

    Thank you...
  • viny vince 8 months ago
    You welcome, my words were very sincere... i wrote then there but i could have written in every of your work, especially your short film.

    There are some days like this Ruben, it's a struggle but whatever is being done in the dark, will be brought in the light... Your talent, experience and sensitivity are evident, after it's just a question of patience, luck , and working with the right agency and producer like you know :)

    So both a Arri follow focus and Mattebox? Funny how now you shoot with the cam who cost less than each of then :)
    Are you shooting with a DSLR Rig?

    Love your blog by the way, inspired snapshot taken on your road and storyboard drawings are really pleasant to discover, im following it now :)
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  • Daniel Mac 8 months ago
    For my money, you are the best filmer I've seen with the 5D. There are more famous names out there, and we've seen a lot of their films, but I think your stuff is truly amazing and the best out right now.

    one question, how do you get those lens flares? are they done in post? or using light leaks/broken glass?

    I've shared this video with so many people who are astounded this was done on a 5D.
  • Ruben Latre pro 8 months ago
    Thank you so much for the comment...

    Flares were done on camera using broken glass and reading glasses in front of the lens...

    Thanks again
  • Arthur Chan 4 months ago
    Would be very interested to read a blog on your workflow and how to achieve your effects!! Very awesome stuff..
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  • Warcell 8 months ago
    Absolutely gorgeous! Will be watching you...
  • Ruben Latre pro 8 months ago
    thank you
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  • Francesco 8 months ago
    I love all your previous work Ruben, but this is simply amazing. We are hungry for details...
    How much CG there is in this video (if there is...). Something about the lighting?
    Great piece of art man!
  • Ruben Latre pro 8 months ago
    Thank you so much for the comment...

    There's no CG at all and lighting basically was day light with bounce boards and a HMI in some of the shoots and a light panel for the close ups
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  • ephisus 8 months ago
    Beautiful footage. I scoffed at the end slate, though.
  • Ruben Latre pro 8 months ago
    I know... :(
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  • Jeremy McDermott pro 8 months ago
    Love it man. Great stuff here...
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  • Jeremy McDermott pro 8 months ago
    May I ask what were you using for Smoke out there?
  • Ruben Latre pro 8 months ago
    Thanks a lot, we used an 'Artem exterior fogger'
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  • Yinka Oyelese plus 8 months ago
    Ruben, you are simply the best! Looking forward to.....
  • Ruben Latre pro 8 months ago
    Thank you Yinka !!! I can't wait !!...
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  • Richard Steffens plus 8 months ago
    Truly amazing! Are those locations (waterfall, old airplane, etc) real, or are they CG?
  • Ruben Latre pro 8 months ago
    Thank you so much, all locations are real no CG and we decided to shot in Iceland
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  • F. Scott Kennedy plus 8 months ago
    Wow, very impressed & that's not easy, lol. Would also love to know locations and what was CG. Thanks, Scott
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  • Ruben Latre pro 8 months ago
    Thank you so much, there was no CG and we shot in Iceland...

    skogafoss
    langjokull
    hofn
    vik
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  • Excellent work! Quick question, how do you rig the broken glass and reading glasses in front of the lens? Thanks!
  • Ruben Latre pro 4 months ago
    Mafer clamps, gaffer tape, anything that works ! thank you for the comment
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  • Alon Grego 7 months ago
    You are gifted i love it kipp going
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  • Matheus Oliveira 7 months ago
    gorgeous !
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  • Mikhail Serezhenkin 7 months ago
    masterpiece
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  • Sam Shiryaykin 7 months ago
    cool
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  • sherezz 7 months ago
    this is one of the best videos I've seen on vimeo...ever
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  • ChenChinLiang 7 months ago
    TMG pioneer
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  • Arbor Avenue Films plus 7 months ago
    This is beautiful work, and inspiring to know yo did it on a 5D. I've had a 60D for a while and it's been liberating to see what one can do when not tethered to too much equipment, etc. This is really tight, refined work. Thank you for posting this piece. Again, an inspiration.
  • Ruben Latre pro 4 months ago
    thank you for the kind words...
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  • Francesco 7 months ago
    No CG! Wow! So greatest work!
    There's some "dirty" scenes. Like the one with the man who walk on the right of the plane, or when he drink water, with fantastic blurred things in front (or light rays). Do you have a secret to do this in a so amazing way?
  • Ruben Latre pro 4 months ago
    glass in front of the lens
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  • Vladimir Druts pro 7 months ago
    Stunning work!
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  • Ruben Latre pro 4 months ago
    thank you so much !! sadly I will never be like Kubric, he was a real genius
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  • Scott Gold plus 7 months ago
    Blown away! Respect!
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  • Magic Dancer 7 months ago
    great work!
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  • Magic Dancer 7 months ago
    Where are you based out of?
  • Ruben Latre pro 4 months ago
    Right now in NY, although I'm from Barcelona, Spain
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  • Darren 7 months ago
    AMAZING. i now have a new love for my 7d. (i know you shot with a 5d) People LOVE to complain about this and that about dslr's but the simple fact its the image quality to price ratio cant be beat. They need to get better skills...as you have plainly shown. I looked on all your dslr stuff you have up...and WOW. Now i need to get much better. thank you.

    question: You say you shot Cinestyle...Do you add sharpness back in post? this is a very organic image. I'll like to know how you achieve that.
  • Ruben Latre pro 4 months ago
    Thank you for the comment, I do love all the DSLR movement I can't wait to see new generations of cameras !!

    I didn't sharpness the image, I did contrasted though, hope it helps
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  • Attila Lecza 7 months ago
    This video is amazing. Very Gattaca-like, maybe because of the music...
  • Ruben Latre pro 4 months ago
    I do love Gattaca, and the music is more than 50% of a video !!
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  • Fanar Films 7 months ago
    Moving. Simply brilliant.
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  • alexvideo23 7 months ago
    Thanks!!!
    Pioneering video...Go on like ARTisT :-)
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  • Silverwing 7 months ago
    Amazing film. I absolutely love the look and feel. Fantastic environment and extraordinary cinematography! I loved every single bit of it. The editing, the actor the grading and the music. Very very good Work.

    Keep it up!
    Cheers Silverwing
  • Ruben Latre pro 4 months ago
    thank you so much !!
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  • Rod Guajardo plus 7 months ago
    Love it, awesome piece!
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  • liszön! 7 months ago
    Extraordinary, thats for sure.
    I really fancy the out of focus bokeh elements, likes in the first shot.
    Did you shot those separately and added them in post production?
  • liszön! 7 months ago
    "Flares were done on camera using broken glass and reading glasses in front of the lens..."

    got my answer! :)
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  • Peter Naylor 7 months ago
    thanks this has just completely inspired me!
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  • Fantastic !!!!!!
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  • Cellar Media plus 7 months ago
    Wonderful piece of artwork. Excellent job on pushing the creative boundaries and creating an engaging project.
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  • Martin Friedrich plus 7 months ago
    Love your work!
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  • Brad Kremer plus 7 months ago
    Wonderful... Beautifully shot and edited. Thanks you.
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  • Nebojsa Jokic 7 months ago
    Bravo!!!
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  • Fabian Weber pro 6 months ago
    Really good! I love Iceland :)
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  • . 6 months ago
    so many great info in the comments section ... Thanks Ruben!
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  • mark johnston 6 months ago
    Your work still amazes me, every time I go back and re-watch it. Especially this.

    May I ask, what are the light distortions at :37, the opening shot, and other parts of this video? Were they blurs created in post?

    Love it.
  • Ruben Latre pro 4 months ago
    no blurs were created in post, they were done on camera by putting a piece of glass, reading glasses, plastic bottles in front of the lens...

    Thank you for the comment
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  • les films anonymes plus 6 months ago
    Man, you're a manierist... My respects.
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  • Julien Marie plus 5 months ago
    New post about this video : julienmarie.fr/2011/pionnier/
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  • Douglas Phillips pro 5 months ago
    Ruben, my staff of filmmakers has been very inspired by your excellent work here. Your creativity and technique is exceptional. Take a moment and see our work recently shot in the Amazon. visionforum.com/news/blogs/doug/2011/08/9572/
  • Ruben Latre pro 4 months ago
    thank you !! cool documentary !
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  • Enrique Pacheco plus 4 months ago
    Felicidades compañero, creo que has conseguido un resultado del mas alto nivel.
    Se que no es fácil grabar en esas localizaciones, con el agresivo clima islandes y el acceso tan complicado a los spots, así que valoro mucho tu entrega.
    Enhorabuena.
  • Ruben Latre pro 4 months ago
    Muchas gracias, me encanto tu video en Islandia, que precioso pais !!
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  • Rafael Asquith plus 4 months ago
    Espectacular Ruben.
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  • Amir Haeri plus 4 months ago
    Good job!
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  • Antonio Leal plus 4 months ago
    Es tremendo. Roza niveles de perfección profesional. Tiene gancho, buena música, excelente ambientanción. Enhorabuena.
  • Ruben Latre pro 4 months ago
    muchas gracias por el comentario
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  • Marien MALET 4 months ago
    Nothing about this beautiful soundtrack ? ;-)
  • Patrick McLoad pro 4 months ago
    Yes, the soundtrack was as extraordinary as the images, and really helped propel the story. Did you have something to do with the soundtracK by any chance?
  • Ruben Latre pro 4 months ago
    The soundtrack is extracted from "The Crimson Wing: Mystery of The Flamingos" by The Cinematic Orchestra and the track is call "Soda"
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  • JJ Fabre plus 4 months ago
    Great image. Thanks
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  • Will Faulkner Films pro 4 months ago
    Great work! I look forward to your next one :)
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  • Weston Walker plus 4 months ago
    Really beautiful work. A truly masterfully told story. The color grading is incredible as is the camera work. Well done!
  • Ruben Latre pro 4 months ago
    thank you...
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  • Alexej Fedorov 4 months ago
    Great movie, great music!
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  • theHiddenMike plus 4 months ago
    Definitely one of the most visually moving pieces I've seen on Vimeo. Well done.
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  • Kendy plus 4 months ago
    Awesome cinematography Ruben ! Your work reminds me Bruno Aveillan, which is a great compliment ! Cheers ! :)
  • Ruben Latre pro 4 months ago
    thanks, means a lot to me.
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  • Patrick McLoad pro 4 months ago
    Excellent work, and very captivating. I don't know Bruno, so you're tops with me. I also loved the soaring soundtrack. Everything very nicely done.
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  • Arthur Chan 4 months ago
    Simply amazing and inspiring, keep it up!! :)
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  • Jeison Barba 4 months ago
    I love this!
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  • A Riefa 4 months ago
    Salute! one of the top pictures, that shot by 5D.
    and about the lens flare' very smart man, its beautifull
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  • Really Good thank's to share !!!!!!!
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  • Clashproduction plus 4 months ago
    Amazing film, very emotional, perfect shots.
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