TippingPoint Labs Chief Strategy Officer Andrew Davis explains how turf wars among the various marketing camps hurt content production. In an energetic and entertaining presentation, he also explains that actual production of content is often overlooked in today's marketing world. Finally he shows examples of how creative content helps position companies in people's minds and improve their visibility in the market. His presentation was made at the annual Content Marketing Retreat held each January on Whidbey Island and presented by the Langley Center for New Media, sponsored by Fusionspark Media.