In Japan, post 3/11, the similarities between Twitter and Haiku are uncanny. Twitter quickly became an outlet for emotion: shock, sadness, love, but mainly hope. Beyond the overall increase in Twitter-use, there was a shift in conversation towards these emotive keywords, according to a study just released by interTrend and Bassett & Partners.

Perhaps the new appeal of Twitter stems from this poetic form that is deeply ingrained in the Japanese psyche: Haiku.

For a culture that is traditionally seen to be reserved, this kind of openly emotional outpouring is nothing short of a cultural revolution. After 3/11, Twitter has bridged gaps
among generations, social classes and regions within Japan. It has also given Japanese the opportunity to feel more included in the global community, and foreigners a better view into Japanese culture.

About interTrend |
interTrend is the most innovative, digitally savvy Asian market agency in the country.

About Bassett & Partners |
Bassett & Partners is a leading brand strategy and design thinking firm based in SF and NYC.

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