Meet Morph. The evolution of Science Channel. Morph is fun, original and always unexpected. It can be microscopic or planetary in scale, but most importantly, Morph is always changing.

Using the new Morph logo designed by Discovery, we created a variety of themed elements - from promos and network IDs to logo bugs. We carried the look across multiple programming genres, as well as systematizing the brand to maintain a cohesive brand package.

Morph represents the future of logo design. It's not limited to the traditionally static logos of the past. It breaks out of the box. That's Morph.

Directed by Ronnie Koff.

Enjoy!

P.S. Don't forget to follow us on Facebook: on.fb.me/fXysuS

We are also on Twitter: twitter.com/if_newsfeed

To see more of our work, go to: imaginaryforces.com

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