There were 12,000 visitors to beheard.ae in the first 10 days after launch, with over 400 questions posted by the public. After a month online, 23,000 visitors had gone to beheard.ae, with an average time of 4 minutes spent on site, and 700 questions added.

Advertiser: DU
Product: Telecom Provider
Agency: Leo Burnett Dubai, United Arab Emirates

Credits:
Regional Executive Creative Director - Malek Ghorayeb
Creative Director - Munah Zahr
Copywriter - Zaid Alwan
Art Director - Samer Lahoud
Digital Creative Director - Sara Anani
Account Director - Ronald Zouien
Account Manager - Jad Hindi
Interactive Designer - Frederick Tadeo
Flash Developer - Iyad Bitar

Awards:
2010 Silver Dubai Lynx - Media Category
2010 Bronze Dubai Lynx - Integrated Category
Du "Be Heard Campaign"