borealisagency.com

The space shows the results of the International Design Contest, Jump the Gap 2009 at 100% Design London. The theme that surrounds the space is our interaction with water in the bathroom. All the different elements explore this concept in a very intuitive and engaging way. The space is designed to create an emotive and theatrical experience where the visitor can enjoy and play with the contents. The space is divided into three areas. The first is a video piece, welcoming the visitor to the space and showing different rituals related to the bathroom. The second and main area shows the work of the 11 finalists on specially designed basins, with an integrated screen that uses water as an interface. This suggests a reference to the past in contrast to the highly sophisticated technology of today. The third area presents Roca´s latest product W+W as an example of true innovation. An interactive wall allows visitors to leave their thoughts about our relationship with water in the future.

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