Continuing the theme we had established with previous year's Parklife artwork, we set out to build a miniture music festival that would capture the atmosphere of Parklife and create a wealth of imagery for use in a long marketing campaign. With everything from crowd surfers to streakers and kangaroos - we identified some classic and some not-so-classic festival scenes and painstakingly recreated them at 1:87 scale. Adding to challenge was the idea of setting this miniature festival on suspended custom 3D letters to spell out Parklife.

Designers: Briton Smith and James Kape omsestudio.com
Company: Fuzzy
Year: 2011
Project: Parklife 2011 imagery
Music: My Dry Wet Mess - LA No Brainer