Directed by ROJO (François Roland & Josef Baar) for La Ligue Nationale Contre Le Cancer (French League Against Cancer).
"20 is the perfect age... to avoid cancer at 40."
This expressly seductive spot was created for a target audience of teenagers and young adults. Broadcast on France's music video channels, it was designed to highlight the dangers of associating alcohol and tobacco (vastly increased risk of throat and esophagus cancer). Though very post-produced, the majority of the film's effects were actually achieved in-camera.
CINEMATOGRAPHY: Alex Lamarque
SET DESIGN: Alain Juteau
FILM EDITING: Marc Léonard
SOUND DESIGN: Benoît Manuel
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