I co-directed this web promo for ISOTONER® smarTouch™ gloves with Mike Beaumont at Spacejunk. The ninety-second spot tells the story of three quirky characters in situations where one would benefit from the touch screen abilities of the gloves.
We shot the promo in a single day on RED One and Canon EOS 5D cameras at four Columbus, Ohio locations which included doubles for downtown Seattle, the New Mexican desert, and a snowy home in Michigan. The team at Spacejunk wrote an original script and handled casting, wardrobe, props, location scouting, editing, color grading, voiceover, sound design, motion design and visual effects.
The spot appears on smartouchgloves.com as well as YouTube and Facebook, promoting the “Give the Gift of Touch Sweepstakes.” Entrants have the potential of winning new smarTouch™ gloves and an Apple iPad.
AGENCY: Empower MediaMarketing
Digital Strategy Director: Chris Ainsworth
Art Director: Aharon Cagle
Digital Strategist: Alison Yeager
PRODUCTION/VFX: Spacejunk Media
Producer: Andrew Schneider
Creative Directors: Mike Beaumont & Jeff Boddy
Motion Designers: Chris Schoenman, Dan Wineland, Jeff Boddy
Writers: Mike Beaumont & Will Richman
Sound Designer: Mike Beaumont
Director of Photography: Wayne Sells
First Assistant Camera: Alberto Viglietta
Gaffer: Jared Greene
Grips: Kevin Harrison, Parker Sells
Stylist: Susan Gulcher
Still Photographer: Mike Blosel
Ferris Capote: Barry Sheeley
Rachel Easterly: Brittany Barker
Elizabeth Greco: Maya Sayre
Kaholo: Sydney Lamanilao
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