conceptlab.com/change/lectures/2006-nov-07-calit2/

Garnet Hertz

California Institute for Telecommunications and Information Technology, 07 November 2006

These are slides from a public lecture given 11am on Tuesday November 7th 2006 at Calit2, as part of the Emulex Fellows lecture series. This was my first public presentation related to "Theories of Media Change".

This presentation uses a positioning statement of the institute - the California Institute for Telecommunications & Information Technology - as a reference point to discuss general theories of media change. Exponential models of growth, like Moore's Law (1965), are explained and questioned. Gartner's Hype Cycle Theory (2005) is then proposed as a model for articulating unrealistic expectations of new media. Paul Duguid's Futurological Tropes (1996) of transparency and supercession are introduced within the context of hype, and Hype Cycles are problematized as being consumer-product-centric. Lastly, McLuhan's Tetrads (1989) are introduced as a model for the analysis of media research & development.