Francis Gouillart, co-author of The Power Of Co-Creation, was in Paris recently tp present the Franch version of his book called L'entreprise co-créative. We talked with M. Gouillart about the different domains in which co-creation becomes more and more relevant today: marketing, R&D, corporate strategy and human resources. Here's the excerpt.
Interview by Indre Liepuoniute and Yannig Roth at Hôtel de l'Odéon, Paris (France)
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