We designed and captured unique footage using the Xbox game engine to edit this launch ad for Dirt 3.

This involved us first driving the car for many hours over all the courses in the game to find the best locations for crashes. We then used the 'freecam' mode on a developer Xbox to place and move the camera in any position.

The camera had to be controlled manually using the keyboard to create the rough shots. These were then recaptured by Codemasters using controlled splines so each shot was perfect.

The film was edited by Quin Williams at Tenthree and the sound design was done by Adelphoi Music

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