This video was produced by Ill-Studio in occasion of "The Big Idea." exhibition, curated by Monsieur L'Agent at Scion Installation LA.

SCION PRESENTS “THE BIG IDEA”
An artistic vision on how to achieve it or its sine qua non representation.

Curated By Monsieur L’Agent (Paris, France) monsieurlagent.com/
EVENT IS FREE WITH RSVP at: scionav.com/space

June 25th – July 16th, 2011

Opening Reception June 25th, 2011, 7-10 p.m.

"The search for The Big Idea: to solve a specific communications problem with words and images that catch people's eyes, penetrate their minds, warm their hearts, and cause them to act… the passionate belief that creativity can solve almost any problem - The Big Idea, the defeat of habit by originality, overcomes everything. Great graphic communication depends on understanding and adapting to the culture, anticipating the culture, criticizing changes in the culture, and sometimes helping to change the culture….” – George Lois

This exhibition can be seen as an homage to Lois' talent in visual communication, a way to evoke the world of advertising in a subtle and more artistic manner than the simple promotion of a product.

FEATURING:

Anamorphée (France) anamorphee.com/
Andy Rementer (USA) andyrementer.com/
Check Morris (France) checkmorris.com/
//DIY (Switzerland) diy.li/
Douglas Lee (USA) douglaslee.org/
Emily Forgot (UK) emilyforgot.co.uk/
Honet (France) aventuresextraordinaires.fr/
Ill-Studio (France) ill-studio.com/
La Boca (UK) laboca.co.uk/
Leslie David (France) leslie-david.com/
Mario Hugo (USA) mariohugo.com/
Mathias Schweizer (France) weizer.ch/
Sanghon Kim (France) monsieurlagent.com/2-artists/11-sanghon-kim/
So-Me (France) so-me.coolcats.fr/

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…