The film by Andrey Ustinov, 2006.
A parody of a news spot. The seconds left till the start of the news shown on a clock face. After a brief video intro, a TV moderator appears in the screen. He is sitting against a blue background. To his right, a studio display is installed, showing the very same scene, like a mirror. The moderator is sitting still until the label reading "Say 'A'" (in imperative mood) appears in lower right screen corner. The TV moderator wakes up and says: "Ah." The scene show unexpectedly moves deep into the screen, becoming only a studio screen broadcast in itself. A new scene appears in its place: a TV moderator uttering "Ah" against a blue background. This scene wanes inside the screen, again, being only a studio broadcast in a screen. This keeps going on, and the spectator becomes involved in the space of a never-ending media tunnel. Gradually, the time span between the loops shortens, the speed increases, and the "Ah" sounds become one "AAAAAhhhh" scream. The end of traveling along the tunnel is a view in the screen of a video camera shooting the scene. The loop closes. A view of a giant studio appears before us, in the middle of which, wearing a coat but no pants, the lonesome moderator is sitting, screaming, and lingering, and bursting in the camera. Finally, his voice breaks, he coughs, takes off his headphones, and leaves the set to the final music chord.
"Say A" video is an experiment to regressively move from a language symbol A brought up via media through its continuous repetition to the simulation of a scream, and from a scream, to the silence of a broken voice.
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