This footage was shot with my video lunchbox during the production for one of two spots produced by Humble Films in NYC for the new Ikea mega-store which was then soon to be opened in Red Hook Brooklyn. Peter Wallach was the director of special effects and hired me to assist in the shooting of 35mm time-lapse of the deconstruction of the lower Manhattan model fabricated out of Ikea boxes. The time-lapse was played in reverse to give the appearance of the city constructing itself. The footage was designed to work as a match dissolve to actual time-lapse of the real lower Manhattan which we also shot on 35mm film from the same camera angle which was shot before the miniature stop motion/time-lapse could begin. We also shot the time lapse of the Ikea store facade. Music is "The Kingdom of Nye" by The Woggles.
Here is a link to the finished spot. vimeo.com/28904766 For more Ikea animation see:
"Ikea" Brooklyn (A Bridge Too Far, music video) - vimeo.com/25379323 + that finished spot vimeo.com/30394663
"Ikea" Making of Documentary - vimeo.com/28244672

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