Albe Zakes, the 25 year-old Global VP Media at TerraCycle, Inc., the world's leading 'upcycling' company. Trash to cash, TerraCycle recognizes the massive potential in garbage, diverting millions of pieces of non-recyclable trash going to landfills each year by "upcycling" into eco-friendly products.
Featured in National Geographic's "Garbage Moguls" TerraCycle gives new meaning to eco-capitalism.

This program is a part of the Santa Barbara City College (SBCC) "Cities As the Solution" ongoing series (2011-2012)

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