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1. AIR
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On the playground, a little boy get treated bad by a group of older boys. Everyday they remove his McDonald's-Lunch, until one day he comes up with a clever idea to outsmart the bad boys...

Cannes Lions Shortlist 2011

Agency: DDB Tribal Group Berlin, HEYE & Partner München.
Production: Hager Moss, München.
Copywriter: Res Matthys
Director/DOP: Sven Lützenkirchen

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  • Saint Family 2 months ago
    love this!!!
  • Sven plus 2 months ago
    :-) Thanks!
  •  
  • Ken 2 months ago
    Adoooorable.
  •  
  • HNO 2 months ago
    Cute
  •  
  • Liss Bustamante 2 months ago
    HAHAHA deberia hacer lo mismo!
  •  
  • François Weill 2 months ago
    Great job ! Little kid is a star, great casting ! Cute, intelligent and funny... Keep the good work !
  • Sven plus 2 months ago
    Thanks! We will :)
  •  
  • tvcfblog 2 months ago
    What Is That Song?
  • Anneloes Post 2 months ago
    Yes I really would like to know too!!
  •  
  • Balazs Ertl-Bakos 2 months ago
    I like his natural gestures & acting.
  •  
  • Vincent Weißer 2 months ago
    Very nice Spot!!! I´m lovin it ;-)
  •  
  • MrPrice2U plus 2 months ago
    kids and puppies right? ;-)
  •  
  • MrPrice2U plus 2 months ago
    p.s. you didn't need the "bag closeups".
  •  
  • mindfest 2 months ago
    Daily eating at Mac for a child... i don´t know... besides this, Cool Ad.
  •  
  • melocottona 2 months ago
    Xd
  •  
  • Ozan Akinci 2 months ago
    lovely!! :D
  •  
  • Rob Korteweg 2 months ago
    Smile !
  •  
  • BreadBox.it 2 months ago
    Cool!
  •  
  • Fatos Hoti 2 months ago
    Epic
  •  
  • Luke Mattson 2 months ago
    Magnificent! I love McDonalds. Ate it as a kid and I still eat it. Healthier than all my friends and I'll beat you in a race - any distance. DELICIOUS.
  •  
  • pinko 2 months ago
    I'm lovin' it! :) cool video.
  •  
  • vamapaull 2 months ago
    Why? What's the reason? Why it had to be removed?
  • Benni Meier plus 2 months ago
    copyright b.s., propably.
  •  
  • Marlon Souza 2 months ago
    Please, put it back again.
  •  
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  • Uploaded Sat June 25, 2011
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