I love the way Jesse described near the end how the Fulfillers could be manipulated by the Persuaders... and I just can't help thinking the whole hype with serious / meaningful game developments are but another blue ocean for the Persuaders. In the civilization that we have created today, I doubt any of the Artists, Fulfillers, or Humanitarians can survive without the help of Persuaders at some point. Today we live and die by the "physics" of our economic universe (consumerism, growth model, Moore's Law, etc), and if you think you are not, then perhaps it's because you are already high up in the food chain. The situation reminds me of the "green movement" in the world of consumer products, which I think is just another marketing strategy. I have read solid statistics that suggest the "green policies" are often more environmentally harmful because they are creating more pollutant and waste in the process or reinforcing those very policies. As we all know, the real problem is our consumption culture and the obsession in squeezing as many "new experiences" into our limited lives as possible. The culprit is "always wanting more". As long as we are not content with what we already have - whether they are materials, experiences, happiness, fulfillment, knowledge, etc - then there's always that drive to consume more. Sad to say, we have way past the point of no return since the industrial revolution. And that's exactly the reason why the Persuaders are always invincible.

I love Jesse's work and his great intentions and I am totally convinced that he is a true Humanitarian. It's just that, somehow, as a fellow worker in the game industry, I felt that may be we are trying too hard to justify our makings - which in my humble opinion, is something that's already wrong in the first place.