Massimo Vignelli on research
Don’t wait for a client or for a job to go out and do research; do it all the time. Everything around you is a very good pretext for continued analysis, you know, and then you file it away.
Massimo Vignelli on design’s role in business
A company is a vehicle on four wheels: one is the financial wheel, the second is production, the third is marketing, and the fourth is design. If any one of these tires goes flat, the vehicle doesn’t move, you know.
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