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JMZ, RDM and JPS had a big day yesterday. They spent most of it brainstorming on their new snowboard brand project. The project is getting closer and closer to becoming a reality.
When I joined the guys for a drink in the evening, they were still having passionate discussions about probably the most important thing in the creation of a brand: the name!
Finding a name is not easy. The name needs to symbolize the whole story behind the brand and the people that are making it up, it needs to be visually strong and easy to use graphically, and it needs to talk to you, the riders, the fans…and last but not least it needs to be available.
It was an epic discussion with Jim sketching names on the current edition of Whiteout mag featuring Romain on the cover. RDM and JP were giving their inputs and opinion, Jeff, the designer, was already starting to visualise some design options….At the end there is a candidate for a name that really works perfectly. But you’ll have to wait a little to discover it. I was pretty stoked to see how passionate the guys are to bring something new and fresh to the scene. They have lots of cools ideas that will revolutionise some aspects of snowboarding as we know it today.

Here are some words with Romain and JP! YES WE CAN!