National Media Services and 3D collaboration partner Integrated Visions Productions have struck again. This time IVP came to NMS with a passion project, that was not only fascinating, but groundbreaking as it relates to 3D Building Mapping Projections.

The location was City Hall Park, New York City. The concept was to 3D map the amazing group of large, and varied outdoor sculptures of famed artist Sol LeWitt that is on display in the park. LeWitt was an American artist linked to various movements. He is credited as a founder of both Minimal and Conceptual art. His prolific two and three-dimensional work extends from what you see on paper and canvas to these engaging structures in the form of towers, pyramids, geometric forms, and progressions. These works range in size from gallery-sized installations to monumental outdoor pieces.

Inspired by the work of Sol LeWitt IVP got to work with their awesome animation team to make this exciting execution a reality with shapes and colors that mirrored the work of the artist. These animations brought the work of LeWitt a newly mapped 3D life. IVP called in to NMS to see about projecting on the sculptures, and they asked what ProjectionMan was doing on a hot Summer Night.

According to Eric Davis Chief Operating Officer at NMS, ”ProjectionMan was the obvious choice here because he can literally project onto anything and these structures were a good fit for ProjectionMan.” After we took over US Cellular Field in Chicago for BP, we deployed one ProjectionMan back to NYC for this very important artistic endeavor.” In looking at the way IVP collaborated with ProjectionMan for this amazing artistic display, it became obvious that we also had a new offering for our clients. Smaller scale 3D executions on multiple locations. The number of people that stopped to stare at the 3D mapping of the LeWitt pieces was a testimony to the incredible 3D work of IVP and the relevance of street level branding at eye level to consumers.”