With employee disengagement soaring, organizations and individuals are not achieving anywhere near their potential. Research has shown that emotional factors are four times as important as rational factors when it comes to motivating employees to give their best efforts to their work. When employees feel emotionally connected to their work tasks, their colleagues and their organization's identity, they thrive and so does their organization. In this video Michael Lee Stallard, president of E Pluribus Partners and primary author of Fired Up or Burned Out, explains why you'll want to read this book and learn about the Connection Cultures that are essential to help you and your organization thrive.