For 125 years Mercedes-Benz has developed innovations such as PRE-SAFE®, which detect potential hazards in time to make driving safer. To demonstrate the principle of PRE-SAFE®, we filmed almost invisible streets at dangerous intersections and projected the images onto the buildings in front of them. This way, everyone was literally able to see through the walls and identify dangers just in time. A unique advertising effort that not only explained PRE-SAFE®, but also made traffic a little bit safer.
Mercedes-Benz PRE-SAFE® system: identifies dangers before they become dangers.
Advertising Agency: Jung von Matt/Elbe, Germany
Chief Creative Officer: Sascha Hanke
Creative Directors: Tobias Grimm, Jens Pfau, Jo Marie Farwick
Creatives Art: Frederico Gasparian, Alphons Conzen, Damjan Pita, Benjamin Busse, Samuel Huber, Nicolas Schmidt-Fitzner
Creatives Text: Florian Hoffmann, Henning Robert, Jan-Hendrik Scholz
Film Production: Erste Liebe Filmproduktion
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