Jack Daniel's Does Letterpress on Vimeo

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3. Whiskey On The Wall

by Aggrodesign

7 months ago

2. As American As

by Aggrodesign

7 months ago

1. Jack Daniel's Does Letterpress

by Aggrodesign

7 months ago

In 2011, we traveled to Knoxville, Tennessee to work with Yee-Haw Industries on a set of 10 letterpress posters.

View the finished posters at jackindependence.com.

Client: Jack Daniels
Agency: Arnold Worldwide
Chief Creative Officer: Pete Favat
Group Creative Director: Wade Devers
Art Director: Travis Robertson
Copywriter: Bryan Karr
DP: Paper Fortress
Music: Matt Morelock

Credits

Aggrodesign
Art Director
Paper Fortress
Director of Photography
Arnold Worldwide
Ad agency

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Tags

Allison Bozeman 7 months ago

ah ... the liquor does go well with the letterpress. nice work YeeHaw and Jack. i raise my glass - "to my Tennessee home"
Lisa Chen 7 months ago

i think it could use better country music :/
Matt Rath 7 months ago

beautifully shot. congrats.
Erik Luchauer 7 months ago

Love it! Beautiful job on this piece. I hope you had a good time in Knoxville!
David Kernodle 7 months ago

Awesome! I like Jack and love banjos.
bbarbieri 7 months ago

Awesome!!!! jack rules
Nick Evans 7 months ago

Amazing work!!!!! Great job! Love how the Jack was used in the ink!
MLorenO 7 months ago

Classic. Very nice concept and execution.
Paper and Home 7 months ago

A raise of the glass! Cheers!
Guz 7 months ago

That's an awesome ad.
Luke Jones 7 months ago

Awesome ad :)
Derek Lawrey 6 months ago

Beautiful timing and color
Luiza Superti Pantoja 5 months ago

Awesome!
David Rubin 5 months ago

Beautifully done, love the banjo and love the Schmuterland Abe Lincoln on Kevin's hat.
r y a n-d e l a n e y 4 months ago

thats so awesome that they mixed in Jack Daniels with the ink!!! so creative, that gave the poster that "sour mash" continuity that ever bottle of Jack Daniels has. I absolutely love that idea
Daria Mielcarzewicz 3 months ago

!!!! :)
Drew Buchanan 3 months ago

Superb footage and editing...great storytelling for an advert! I was dying to hear natural sounds of the brushes and old machinery and wood tools!!
C.C. Chapman 3 months ago

VERY well done. Tells a complete story without saying a word.
ghostshadow 3 months ago

I love it. I really like how they thinned the ink with the JD as well.
Nate Davis 3 months ago

Wow guys, banjo + letterpress + whiskey + craftsmanship = design-Americana overload. Seriously, I almost had a creative aneurysm. Superb editing; not a wasted shot. The only problem is that now I can't decide what I want to do first: apply for a job at Yee-Haw or go out and responsibly down a bottle of JD.
johnacsyen 3 months ago

Sweet, especially the adding of JD to the ink.
theHiddenMike 3 months ago

I love knowing there's something as awesome as Yee-Haw industries right here in Knoxville.

Nice piece.
shaun smylski 2 months ago

The ink with Jack was a nice touch if that was really true or staged. Not to forget the hill billy likeness of funny Tennessee Personas with Banjos.
Aggrodesign 2 months ago

We did indeed use actual Jack Daniel's in all the black ink. The banjo player is the real deal as well. He owns the banjo shop next to the print shop (Morelock Music) and that happens to be what he was wearing the day we shot the footage. Authenticity can be a blessing.
katie shelly 2 months ago

is there a technical or chemical justification for putting whiskey in the ink, or is it just for fun?
agerone 1 month ago

awesome
Nick Stefani 1 month ago

1:21
Aggrodesign 2 weeks ago

Katie, these posters were printed in an extremely limited run and are now collector's items. We thought it was a cool element to have Jack be an actual part of the ink and ultimately, the print. Both letterpress and JD have an amazing heritage/history and we thought it made a nice marriage. There was no chemical reason for adding the whiskey.