This is the controversial winner of the Brand X competition by The Swedish Institute at Berghs 2008. The campaign "Stockholm Syndrome" was nominated together with 3 other contributions to the finals; where they collected more votes than the other 3 together by the jury.

The Swedish Institute is now putting together an advisoryboard with the team to go forward with the campaign in the fall of 2009 in a country that we are not allowed to post. The advisoryboard will be containing;

David Prentell (Interactive communication)
Caroline Björkroth (Strategic information and PR)
Karin Schollin (Strategic information and PR)
Fredrik Mattson (Copy)
Ellinor Perlefelt (Marketing and communication)
Farnaz Sajadi (Bachelor)
Joakim Ohlsson (Bachelor)
Kim Gynnerstedt (Bachelor)
Johanna Törnblom (Production manager)
Nina Krogh Christensen (Graphic Design)